BORN OUT OF BOGNER’S UNIQUE SPORT-FASHION HERITAGE, THE FIRE+ICE BRAND SETS ITSELF APART WITH A SIGNATURE MIX OF FEARLESS, FREERIDE ATTITUDE AND CONTEMPORARY URBAN STYLE.
Founded in 1932 by Willy Bogner senior and his wife Maria, BOGNER is a global pioneer in luxury sports fashion. It was Maria Bogner’s incredible sense of elegance and style that led her to invent luxury sportswear for the slopes of St. Moritz and the unparalleled lifestyle of this exclusive Swiss Alpine destination. Decades later, the brand continues to be inspired by Maria’s groundbreaking vision as well as the fascinating career and unique ski filmmaking of their son, Willy Bogner. Together, they built a global fan base and served as a driving force for the collections. Ever evolving, always surprising with a unique BOGNER twist, the brand remains as contemporary today as it was at its founding. BOGNER has defined athluxury since 1932.